No one vouches for ‘little treats’ like Gen Z does. It is a term that they have coined for periodical – daily or weekly indulgences, such as their favourite matcha latte, fresh bakes, weekly manicures, a luxury lip treatment, a stuffed toy or a Labubu charm, or a trinket they always wanted to get their hands on. It might serve as a momentary dopamine hit, and more, as a form of practicing self-love and self-care.
What Is The ‘Little Treats Culture’?
Little treats culture is an on-trend lifestyle practice where Gen Z makes use of small delights and pleasurable experiences such as snacks or treats from time to time, to keep themselves motivated. This motivation is to keep up with their daily tasks while overcoming all the hiccups and hurdles that are part of daily life.
This trend, like all trends these days, is social media-fuelled.
Take, for example, the Labubu dolls and the cultural storm that they have caused. Labubu is part of a character group, The Monsters. These adorable plushies have become a must-have accessory for every Gen Z (and millennial) after celebrities K-pop star Lisa were spotted with them.
Or, swapping a mug of boring americano for a prettier looking matcha latte, for a premium, of course. All of these fit right in with the little treat culture, where people share how they literally bribe themselves with these small but significant treats to accomplish tasks and manage their responsibilities.
Leave a Reply